Behind the Brand
IN CONVERSATION WITH KIM AND RETO...
What led you create the brand DGoods?
KHH: We love the idea of life as experience and have had some lively conversations about the amazing boutique hotels, great roadside cuisine, interesting people and off the beaten track finds we have found along the way. We are equally passionate about the power of design to transform and enhance our lives. These concepts, in combination with curated materials, artisan fabrication and comfortable luxury, embody the collections we create at DGoods. It is all about the journey... join us.
RE: DGoods is about working with artisan men and women fabricators to overcome some of the challenges in old-fashioned craftsmanship. We create high quality items that are designed, unique and tell a story. Everyone talks about bringing work back to America - we have thousands of small to medium companies in this country that can create and fabricate the highest quality products available. With the diversity of cultures in the US we have fabrication skills available like no other country in the world. The products from DGOODS are a celebration, bringing design skills, true artisan craftsmanship and only the finest materials together.
You cite pop culture as an inspirational force behind the work at DGoods, in sort of free form style give us some of the things that inspire you?
KHH: Inspiration is a conscious state of observation, so I’m constantly observing... In the development of beautiful and functional lifestyle products, inspiration is everywhere and many things can drive the design. I am a modernist at heart and always inspired by shape and geometry, the sphere, the square and the triangle. I am inspired by Op-Art, Pop-Art, the De Stijl and the Bauhaus movements, children’s science books from the 50’s and 60’s, signage on the freeways, fashion, photo albums found at garage sales and flea markets. I love the raw textural quality of the Brutalist furniture designs by Paul Evans and the juxtaposition of those artisan studio pieces with the sleek modern chrome pieces by Eileen Gray. The beauty in an anonymous piece of vintage fabric – textile designers Jack Lenor Larson, Anni Albers’ and artist Sheila Hicks’ work is as good as it gets. I love the unexpected playfulness in Alexander Calder’s sculptures and jewelry designs... everything about Louise Nevelson, Louis Kahn, Oscar Niemeyer, John Lautner, Ettore Sottsass, Herbert Bayer and of course the visual storytelling of David Lynch – it is all amazing and inspiring.
BohoPOP is your premiere collection, so what’s next for DGoods?
We have some amazing design products and experiences on the horizon. Our next collection highlights the pure geometry of design... and of course we would love to put the DGoods touch on some interesting custom projects through our partner division dTank. Stay tuned for our next experience!
Kim Hayden Holt, allied ASID > DGoods | Creative Director | Designer | Co-Founder
A dynamic mixture of bold shapes, expressive color and a strong graphic sensibility make up the visual language of designer Kim Hayden Holt. From her rock-n-roll roots, as principal/founder of her graphic design firm Unleashed Studio, she has created branding and music packaging experiences for many high profile recording artists, from No Doubt to Dr. Dre, Jackson Browne to Bush. “I have been fortunate to work with a variety of very talented artists along the way. Working with a rock band one day, a rap or alternative artist the next was always a rush and required capturing the vibe of the artist and translating that into a visual story.” Aware that graphic design and interior design are a powerful combination, she followed her passion for creating dynamic interior spaces combined with her love of materials by completing the UCLA Interior Architecture Program.
After graduating from the interiors program, KHH worked as a designer for the internationally chic tastemaker, Kelly Wearstler where she fine tuned her ability to work in many facets of design, from accessories and products to interiors and textiles – before joining forces with Reto Eberle, to craft and create DGoods in 2012. Kim Hayden Holt lives in the Hollywood Hills where she passionately designs and practices her “Vernacular of Living Boldly.”
Reto Eberle > Co-Founder - DGoods | Founder, CEO - dTank
"I believe that professional spaces send a powerful visual message about a company. I founded dTank in 1998 in order to provide custom furniture solutions for clients craving greater creative latitude in designing their brand environments.
With over 20 years of expertise in Swiss-precision furniture fabrication and manufacturing, paired with a passion for inventive and inspired design, I am not one to replicate or recycle ideas in the creative process. To me, every client is unique. Therefore, the heart of my role in the dTank ideation-creation-installation process is listening. I enjoy the creative challenge of learning what each client truly wants and needs; creating concepts around their vision; and then delivering a better-than-anticipated solution and experience.
In 2012, to further explore the artful intersection of material, function, and style, I founded DGoods -- a lifestyle product company that adds interest to living, lounging and working spaces by melding artisan craftsmanship with bold, sophisticated, unexpected design.
Sharing dTank’s meticulous eye-for-detail and uncompromising commitment to manufacturing quality, DGoods offers products that put the visual punctuation mark on the story of your physical environment. Being able to offer unique, intriguing, artisanal lifestyle items in conjunction with custom furniture manufacturing solutions feels like offering the best of both worlds to my clients."